Business Management
From business planning, pricing services, accounting, legal, branding, SEO, marking, team management, leadership, professionalism, and what tools we use, it’s all here. You'll learn all about the business behind weddings.
Identifying Your Ideal Client
Researching Your City
Business Plans
Budgeting Your Budget
How to Determine Your Pricing
Breakdown of Wedding Planner Service Pricing
Example Service Packages
Common Add-Ons for Planners
Sole Proprietorships
Partnerships
Corporations
Example Wedding Planning Contract
Contracts for Employees and Independant Contractors
Business Insurance
Standard Elements of a Contract
How to Build Your Own Contract for Services
How to Protect Yourself From Legal Liabilities
Other Legal Issues to Be Aware Of
Small Business Accounting Principles
Small Business Billing Practices
How to Accept Payments
Deposits, Payment Plans and Refunds
How to Pay Employees and Contractors
Common Wages for Employees and Subcontractors
Example Wedding Planner Service Invoice
Identifying Your Style
How to Find Your Voice
Areas that Require Branding
How to Physically Create Your Brand
Websites
SEO
Advertising
Social Media
Partnerships
Identifying Your Strengths and Weaknesses
Employees
Independant Contractors
Example Interview Questions
Where to Find Help
Event Day Staffing
Hiring and Firing Guide
Example Subcontractor Agreement
Week-of Event Staff Scheduler Worksheet
Building Your Company's Culture
Skills of Leaders
Company Policies
How to Train Your Team
Developing Relationships with Your Team
Addressing Conflict
Tools of the Trade
How to Build Amazing Client Relationships
How to Build Amazing Vendor Relationships
Establishing Boundaries