Course curriculum

  • 1

    Business Planning

    • Identifying Your Ideal Client

    • Researching Your City

    • Business Plans

    • Budgeting Your Budget
  • 2

    Service Packages and Pricing

    • How to Determine Your Pricing

    • Breakdown of Wedding Planner Service Pricing

    • Example Service Packages

    • Common Add-Ons for Planners
  • 3

    Legal Elements

    • Sole Proprietorships

    • Partnerships

    • Corporations

    • Example Wedding Planning Contract

    • Contracts for Employees and Independant Contractors

    • Business Insurance

    • Standard Elements of a Contract

    • How to Build Your Own Contract for Services

    • How to Protect Yourself From Legal Liabilities

    • Other Legal Issues to Be Aware Of
  • 4

    Financial Elements

    • Small Business Accounting Principles

    • Small Business Billing Practices

    • How to Accept Payments

    • Deposits, Payment Plans and Refunds

    • How to Pay Employees and Contractors

    • Common Wages for Employees and Subcontractors

    • Example Wedding Planner Service Invoice
  • 5

    Branding

    • Identifying Your Style

    • How to Find Your Voice

    • Areas that Require Branding

    • How to Physically Create Your Brand
  • 6

    Marketing

    • Websites

    • SEO

    • Advertising

    • Social Media

    • Partnerships
  • 7

    Building a Team

    • Identifying Your Strengths and Weaknesses

    • Employees

    • Independant Contractors

    • Example Interview Questions

    • Where to Find Help

    • Event Day Staffing

    • Hiring and Firing Guide

    • Example Subcontractor Agreement

    • Week-of Event Staff Scheduler Worksheet
  • 8

    How to Lead

    • Building Your Company's Culture

    • Skills of Leaders

    • Company Policies

    • How to Train Your Team

    • Developing Relationships with Your Team

    • Addressing Conflict
  • 9

    Professionalism

    • Tools of the Trade

    • How to Build Amazing Client Relationships

    • How to Build Amazing Vendor Relationships

    • Establishing Boundaries