How to Design
From how to identify a client’s style, creating and pitching your designs, how to use space and light and create flow at the event, and how to execute the final vision, you'll learn how to design a wedding from concept to execution.
Introduction
Pitching Design Services to Clients
Understanding Their Vision
Getting to Know Your Clients
Client Questionnaire
A Lesson on Trends (and Why I Hate Them)
Contemporary & Organic
Eclectic & Boho
Moody & Bold
Rustic & Natural
Classic & Traditional
Glam & Luxury
The Meaning of Colours
Colour Palettes
Pitching Colours to Your Clients
Ceremony Design
Cocktail Hour Design
Reception Design
Design Worksheet
Interpreting the Client Questionnaire
Building the First Design Pitch
Creating Inspiration Boards
How to Pitch Your Design
Example Design Pitches
What Areas to Focus On
Creating Specific Design Boards for All Aesthetic Areas
How to Pitch the Design Boards
Example Design Boards
How to Incorporate Client Notes
Mock Ups
Creating a Shopping List
Delivering the Final Design
Purpose of the Shoot
Planning the Shoot
Designing the Shoot
Vendor Contributions
Sending for Publication